Dear WELFULL families, clients, and supplier partners,
As the dawn of the New Year emerges from beyond the clouds, illuminating our collective path forward, we stand not merely as pioneers but as architects of an evolving ecosystem at the beginning of 2026. Beneath our feet lies the solid path we forged together in 2025, and ahead of us is the boundless starry sea we’ll explore together with our families, customers, and supplier partners.
【2025: Marching Ahead with Resilience as Our Backbone】
Over the past year, global commerce has seen an undercurrent, with unilateralism and supply chain competition intertwined. Together, we have experienced the pains of recovering from the COVID-19 pandemic, and we have also faced multiple pressures, including China-Us trade disputes, orders fluctuations, exchange rate fluctuations and rising international transport costs. The word "toughness" appropriately describes our sprit in 2025: it is not only the resistance against storms, but also the capability of facing changes, and the resilience after impacts. It is in this torrent, our connection with partners refinement more closely. Difficulties did not make us separated, but let us practice the true meaning of "through thick and thin."
Outward: Trust as Our Vessel, Resilience as Our Oars
By traveling globally, our business teams have turned every business visit into an opportunity for in-depth communications and every international exhibition into a window to demonstrate our advantages. Each order was created by clients' trust in our quality, and the success was established on our resilience. Within the impressive 2025 export data, marked by robust growth and record highs, lies a share of our collective effort. No individual can make such an achievement by themselves.
Inward: Policy as Our Bow, Team as Our Arrow
On the one hand, we introduced incentive policies to encourage challengers and support innovators. On the other hand, we integrated resources to generate new business segments and dig deep into the industrial hinterland with supplier partners to build the value of the whole chain "from source to terminal." All the efforts ultimately transferred into superior products for our clients and competitive advantages in the market. We never give up on difficulties and always stay with partners when facing challenges.
Culture: Starlight from the Ordinary, Illuminating the Journey
"WELFULL New Stars" rose from ordinary jobs. They are not only benchmarks for our employees but also trusted partners in the eyes of our clients and comrades-in-arms in the hearts of our suppliers. They are not only role models for employees, but also trustworthy partners for clients and comrades-in-arms who stand together through thick and thin in the hearts of supplier partners. Their story proves that excellence stems from collaboration and success comes from symbiosis. They are not who standing on the podium accepting awards, but ordinary individuals who are working hard with us every day.
【2026: Transcending Boundaries through Symbiosis and Deep Exploration】
Achievements belong to the past, and true challenges always await ahead. The information cocoon is gradually formed, and cognitive rigidity develops subtly. Market crises do not originate from external factors, but rather stem from our willingness to break free from self-imposed limitations, mobilize internal capabilities, and pursue mutually beneficial outcomes. A new era calls for new thinking. As inspired by the landmark AI model "DeepSeek" launched in 2025—true progress stems from the relentless pursuit of exploration and mastery of core technologies. In 2026, WELFULL also needs its own "deep exploration" permeating business, management, and collaboration: an exploration of market dynamics, of client needs, and of cooperative models.
Shattering the Cocoon of Perception: Seeing the Real Ecosystem through Exploration
Exploring abroad is not merely a geographical leap but a renewal of vision. We must listen to the deepest needs of our clients and the most practical suggestions from our partners, maintaining clarity and acuity amid global shifts. Do not just keep head down; we should look up at the sky. Do not just focus on data, we must listen to the real echoes from the world.
Breaking the Cocoon of Thought: Reconstructing the Logic of Collaboration through Exploration
Resilience is not passive endurance but proactive evolution. In 2026, we will forge more robust and intelligent collaborative chains. An individual may move fast, but a group travels far and steady.
Piercing the Cocoon of Action: Executing Exploration with a Wolf-like Spirit
To our clients, we pledge: more agile responses, more tailored services. To our suppliers, we vow: more transparent cooperation, more win-win distribution. The changeable market waits for no one; opportunities forever favor the ecosystem alliance that arrives first. 2026 holds no room for lying flat, only for charging ahead; no place for internal friction, only for rising together—toward greater heights and new futures.
Cultural Resonance: WELFULL Pioneers, Inspiring Trust
In the new year, "WELFULL Pioneers, Inspiring Trust" will continue to be our spiritual banner. Let this pioneering spirit shine not only within but also illuminate our path of collaboration with clients and suppliers. Pioneers are not just role models; they are bridges of trust and engines of shared success. We will make our culture the adhesive that binds us together, infusing every partnership with warmth and strength.
Journey and Stars: Defining the Future through Symbiosis
Looking ahead to 2026, our marching may still meet storms, but WELFULL's vessel now sails alongside the great ships of our partners. Let us move forward with resilience as our backbone and deep exploration as our soul, innovating without cease. Let us reshape rules with the wisdom to break the cocoon, integrate resources with the vision to consolidate strengths, and create the future with the belief in symbiosis.Mountains and seas have their appointed meetings; storms and rains have their destined encounters. And we, too, shall meet again at greater heights.
Finally, from the heart, we wish all members of the WELFULL family, our valued clients, and supplier partners: May you and your families enjoy peace and health, and may your endeavors gallop forward with the vigor of a thoroughbred, covering a thousand miles in a single day. 2026—Let us join hands and embark on a new chapter of business together.
Longa Shao
Chairman of WELFULL GROUP
